Where does pasta come from?
Marketing campaign that highlights the cultural importance of pasta supported by a research of the origins and traditional recipes of the most known types of them. A photography session that captures these Italian morphologies as more than ordinary food was a main support to make this campaign possible.
This project is meant to be an international marketing campaign that would share the historical, culinary and cultural value of pasta with the user. Pasta is one of the most “disrespected” dishes worldwide with many distorted recipes.
Moodboard
Branding & Identity
